E-commerce
Marketplace vs Own Store: When Does Your Own Online Store Beat Amazon or Trendyol Fees? (2026 Break-Even Guide)
Amazon takes a 15% referral fee in most categories; Trendyol takes 21.5–22.5% plus VAT in clothing. When does your own online store pay for itself? Real 2026 fees, a break-even table by order volume and a hybrid strategy.

